{"id":914,"date":"2023-02-28T16:06:34","date_gmt":"2023-02-28T16:06:34","guid":{"rendered":"https:\/\/www.virtuositycenter.com\/online-presence-management\/"},"modified":"2024-08-21T12:28:29","modified_gmt":"2024-08-21T12:28:29","slug":"online-presence-management","status":"publish","type":"page","link":"https:\/\/www.virtuositycenter.com\/de\/online-presence-management\/","title":{"rendered":"Online Presence Management"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ley60fon-88e0ce2e47f794d8431fbde92722dc14\">\n#top .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14{\npadding-bottom:10px;\nfont-size:3vw;\n}\nbody .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-special-heading-tag{\nfont-size:3vw;\n}\n.av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 990px){ \n#top #wrap_all .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-special-heading-tag{\nfont-size:3vw;\n}\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top #wrap_all .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 .av-special-heading-tag{\nfont-size:30px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-ley60fon-88e0ce2e47f794d8431fbde92722dc14 av-special-heading-h2 blockquote modern-quote  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Social Media Management und Personal Branding f\u00fcr Musiker<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ley64z3m-0e43856ee76b5a624f1d1320339f4876\">\n#top .av_textblock_section.av-ley64z3m-0e43856ee76b5a624f1d1320339f4876 .avia_textblock{\nfont-size:17px;\n}\n<\/style>\n<section  class='av_textblock_section av-ley64z3m-0e43856ee76b5a624f1d1320339f4876 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><div id=\"attachment_226\" style=\"width: 513px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-226\" class=\" wp-image-226\" src=\"https:\/\/www.virtuositycenter.com\/wp-content\/uploads\/2023\/03\/social_media.jpg\" alt=\"Online Presence Management\" width=\"503\" height=\"294\" srcset=\"https:\/\/www.virtuositycenter.com\/wp-content\/uploads\/2023\/03\/social_media.jpg 672w, https:\/\/www.virtuositycenter.com\/wp-content\/uploads\/2023\/03\/social_media-300x175.jpg 300w\" sizes=\"auto, (max-width: 503px) 100vw, 503px\" \/><p id=\"caption-attachment-226\" class=\"wp-caption-text\">Online Presence Management<\/p><\/div>\n<p>In unserer Zeit reicht es nicht mehr aus, ein guter Musiker zu sein. Die Konkurrenz unter den K\u00fcnstlern ist gro\u00df und das Interesse an Musikprojekten begrenzt. In diesem Fall k\u00f6nnen nur diejenigen eine zufriedenstellende Karriere machen, die gro\u00dfartig sind in dem, was sie tun, unverwechselbar sind und es ihrem Publikum erfolgreich vermitteln.<\/p>\n<p>Auch wenn das &#8222;savoir faire&#8220; seine Bedeutung beh\u00e4lt, so ist doch das &#8222;faire savoire&#8220; nie so wie heute zu einem wesentlichen Bestandteil des Musikerberufs geworden.<\/p>\n<p>Einer der Mythen, mit denen der gew\u00f6hnliche Musikstudent aufw\u00e4chst, ist, dass es ausreicht, gut zu sein, um erfolgreich zu sein.<\/p>\n<p>In der Vergangenheit mag das vielleicht so gewesen sein, aber in der heutigen Welt, in der das kostbarste Gut die Aufmerksamkeit ist, in der man danach bewertet wird, was \u00fcber einen bei Google und Facebook zu finden ist, in der es auf die Aufrufe bei Youtube ankommt, ist es absolut unm\u00f6glich, ohne eine sorgf\u00e4ltige Marketingstrategie wahrgenommen zu werden.<\/p>\n<p>Und die Musiker, die dies aus einer Art Retro-Snobismus (oder vielleicht aus schlichtem Unverm\u00f6gen) nicht ber\u00fccksichtigen, laufen Gefahr, von weniger begabten, aber im Umgang mit den neuen Technologien versierteren Konkurrenten \u00fcberholt zu werden.<\/p>\n<p>Andererseits besteht die Welt des Internets aus sich st\u00e4ndig \u00e4ndernden Regeln, Versuchen und &#8222;Tricks&#8220;, und ein Musiker kann es sich nicht leisten, seine Tage mit der Ver\u00f6ffentlichung von Videos, Bildern und Nachrichten zu verschwenden.<\/p>\n<p>An dieser Stelle wird der Einsatz eines Social Media Managers zur notwendigen L\u00f6sung f\u00fcr den professionellen Musiker.<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-15lh7-a5e9bb7d6621bd42993a0cd84ab4b9af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><\/h2>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\">\u201cWenn wir relaxt, fokussiert und determiniert sind,<\/span><br \/>\n<span style=\"color: #0000ff;\"> gelangen wir in einen Geisteszustand, in dem der Erfolg unvermeidlich ist.\u201c\u2013 Bruno Medicina<\/span><\/h2>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":828,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-914","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.4) - 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